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Oliver Buchannon
Yoela Palkin

Anti Status Quo challenges conventional wisdom, offering unconventional strategies for health, business, productivity, and life integration that actually work. Join our community of forward-thinkers and get weekly insights that defy the norm, spark meaningful change, and redefine success on your own terms.

Your customers aren’t loyal to your business — they’re loyal to you

Feb 13, 2026

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5 min read

Your customers aren’t loyal to your business — they’re loyal to you

If you step away and things break, this isn’t loyalty

Yoela Palkin
Yoela Palkin
From White Label Manufacturing to IT: What Legacy Actually Looks Like

Dec 29, 2025

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7 min read

From White Label Manufacturing to IT: What Legacy Actually Looks Like

They didn’t build for scale. They built for us.

Tina Lopez
Yoela Palkin
Tina Lopez, +1
Modernization Without Losing the Soul: The New Leverage Equation for Legacy Businesses

Nov 21, 2025

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5 min read

Modernization Without Losing the Soul: The New Leverage Equation for Legacy Businesses

Why the future belongs to founders who balance human judgment with system intelligence

Yoela Palkin
Yoela Palkin
What Happens When Tradition Meets Technology

Nov 10, 2025

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3 min read

What Happens When Tradition Meets Technology

And Why That’s Where The Real Leverage Lives.

Yoela Palkin
Yoela Palkin
I Almost Didn’t Write This

Mar 1, 2025

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5 min read

I Almost Didn’t Write This

Pushing for obsession over obligation

Yoela Palkin
Yoela Palkin
Speed vs. Substance

Feb 22, 2025

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7 min read

Speed vs. Substance

Why sometimes slowing down is the fastest way forward

Yoela Palkin
Yoela Palkin
They Made Restaurant Software Free. Oracle Bought Them

Feb 15, 2025

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6 min read

They Made Restaurant Software Free. Oracle Bought Them

Why one founder decided to give away restaurant software for free, and how it paid off

Yoela Palkin
Yoela Palkin
The Unsexy Software That Built a Wellness Empire

Feb 8, 2025

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5 min read

The Unsexy Software That Built a Wellness Empire

Sometimes the biggest opportunities are hidden in Excel spreadsheets and paper schedules

Yoela Palkin
Yoela Palkin
From Parking Lots to $100M: The Spiffy Story

Feb 1, 2025

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5 min read

From Parking Lots to $100M: The Spiffy Story

The secret to building profitable service businesses isn't what you'd expect

Yoela Palkin
Yoela Palkin
They Said Storage Was Boring. Then Clutter Made $600M

Jan 25, 2025

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5 min read

They Said Storage Was Boring. Then Clutter Made $600M

How Clutter turned the most boring industry into gold by doing one thing differently

Yoela Palkin
Yoela Palkin
How FatLlama Built Trust to Exit at $41.5M

Jan 18, 2025

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5 min read

How FatLlama Built Trust to Exit at $41.5M

FatLlama started with one problem: trust. Here’s how they solved it and scaled to $41.5M.

Yoela Palkin
Yoela Palkin
From $0 to $38.5M Without VC Money

Jan 11, 2025

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4 min read

From $0 to $38.5M Without VC Money

How SimpliSafe found a $1B opportunity by ignoring industry "best practices”

Yoela Palkin
Yoela Palkin
Breaking Down What's Coming in 2025

Jan 4, 2025

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4 min read

Breaking Down What's Coming in 2025

More value. More insights. More real talk. Our 2025 series kicks off next week

Yoela Palkin
Yoela Palkin
So... I Finally Have A Plan For This Thing

Dec 28, 2024

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5 min read

So... I Finally Have A Plan For This Thing

Breaking down our wins, fails, and ambitious plans for next year

Yoela Palkin
Yoela Palkin
The Invisible Algorithm Trapping Your Thinking

Dec 21, 2024

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5 min read

The Invisible Algorithm Trapping Your Thinking

Why smart people make different choices with the same information

Yoela Palkin
Yoela Palkin
Quick Question: Which Type of Builder Are You?

Dec 14, 2024

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3 min read

Quick Question: Which Type of Builder Are You?

Hit 177 subscribers and realized I don't know who's actually reading this...

Yoela Palkin
Yoela Palkin
Forget 2025 Resolutions, Master This Founder Trait Instead

Dec 7, 2024

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7 min read

Forget 2025 Resolutions, Master This Founder Trait Instead

Five founder types and how they handle discomfort. Which one are you?

Yoela Palkin
Yoela Palkin
From Experiment to Connection: What I’m Thankful For

Nov 30, 2024

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5 min read

From Experiment to Connection: What I’m Thankful For

Bold leaps, real lessons, and the gratitude that fuels it all

Yoela Palkin
Yoela Palkin
The Hard Truth About 'Wanting to Be a Founder’

Nov 23, 2024

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5 min read

The Hard Truth About 'Wanting to Be a Founder’

Planning is overrated; here’s how I built 3 companies without one.

Yoela Palkin
Yoela Palkin
10 Commandments I Never Found in Business Books

Nov 16, 2024

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6 min read

10 Commandments I Never Found in Business Books

The 10 unspoken commandments that changed everything for me...

Yoela Palkin
Yoela Palkin
Fast Fail: Ditch What Doesn’t Work 🚀

Nov 9, 2024

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5 min read

Fast Fail: Ditch What Doesn’t Work 🚀

Watch what happens when you build before you're ready

Yoela Palkin
Yoela Palkin
Why I Chose Money Over Passion (And Why It Worked)

Nov 2, 2024

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4 min read

Why I Chose Money Over Passion (And Why It Worked)

Flipping the script on success: How chasing profit led me to find my true calling, and why traditional advice has it backwards

Yoela Palkin
Yoela Palkin
When Structure Kills Creativity

Oct 26, 2024

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7 min read

When Structure Kills Creativity

What Harvard studies and playground observations teach us about fostering true innovation

Yoela Palkin
Yoela Palkin
Learning from History: Earthquakes, Empires, and Rebuilding

Oct 19, 2024

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5 min read

Learning from History: Earthquakes, Empires, and Rebuilding

What 16th-century explorers can teach us about innovation and resilience

Yoela Palkin
Yoela Palkin
FOMO is the new NO

Oct 12, 2024

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5 min read

FOMO is the new NO

This is how to ignore the hype

Yoela Palkin
Yoela Palkin
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